PRIVACY AND COOKIES POLICY

INTRODUCTION

This Privacy and Cookies Policy ("Policy") describes how we collect, use, and protect your personal information as a visitor or customer of our Website. We respect your privacy and are committed to protecting your personal data.

For the purposes of this Privacy Notice, we shall comply with the applicable data protection laws of Switzerland (in particular, Federal Act on Data Protection (FDPA) and the Ordinance to the Federal Act on Data Protection) and, when offering our products to the clients in the European Union (EU), the laws and regulations of the EU, in particular the General Data Protection Regulation (GDPR).

INFORMATION WE COLLECT AND PROCESS

As a visitor, we may collect information that your browser sends whenever you visit our Website. This Log Data may include information such as your computer's Internet Protocol address, browser type, browser version, the pages of this Website that you visit, the time and date of your visit, the time spent on those pages, and other statistics. We may also use cookies and similar technologies to collect information about your Website usage.

As a customer, we collect information necessary to complete your purchase, such as your name, company details, email, billing and delivery addresses, phone number, payment details, and order history. We may also collect your preferences, such as the type of products you like, to provide a better shopping experience.

If you register on our Website, leave a request through the contact form, or subscribe to our newsletters, we may collect your personal information, such as your name, date of birth, address, phone number, and email address.

HOW WE USE YOUR INFORMATION

We use the information we collect to provide and improve our services, such as processing your orders and responding to your inquiries. We may also use your information to communicate with you, provide personalized offers, and send you marketing materials, newsletters, and promotions.

To fulfill your orders, we may share your information with third-party service providers, such as shipping companies and payment processors. We may also share your information with third-party analytics and advertising providers to improve our Website and promote our products.

WHAT IS OUR LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA?

We process your Personal Data according to the applicable data protection laws. The following describes the legal basis for processing your Personal Data:

acting upon your consent. You may withdraw consent at any time by sending us an email;
performing the agreement to which you are a party or if taking steps at your request before entering into an agreement;
complying with our legal obligation;
pursuing our legitimate (business) interests (or those of third parties), which include, but are not limited to:

managing our CRM system and databases, and contacting you for marketing or other commercial purposes;
protecting integrity of our systems and ensuring optimal functioning and security of our Website;
measuring the effectiveness of our marketing and improving it;
developing our business activities and improving the quality of our Services;
pursuing management, recordkeeping, training, and learning purposes; and
managing business operations and facilitating corporate transactions.

HOW WE PROTECT YOUR INFORMATION

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. For example, we use secure servers and encryption to safeguard your data. We also limit access to your information to authorized personnel who need to know it to provide our services.

However, no data transmission over the Internet or electronic storage system can be guaranteed to be 100% secure. Therefore, we cannot guarantee the security of your information transmitted to or through our Website.

YOUR RIGHTS

You have the right to access, modify, and delete your personal information anytime by contacting us at info@purra.ch. You also have the right to object to processing your information for marketing purposes and withdraw your consent at any time. You may also complain to an appropriate data privacy regulatory or supervisory authority, e.g., Federal Data Protection and Information Commissioner (FDPIC).

We will respond to your requests within a reasonable timeframe and following applicable laws. However, please note that we may retain certain information as required by law or for legitimate business purposes.

COOKIES POLICY

We use cookies and similar technologies on our Website to improve your browsing experience, personalize your content, and analyze your usage. Cookies are small text files stored on your device when you access our Website. They allow us to remember your preferences, track your actions, and provide you with relevant ads.

We use the following types of cookies:

• Strictly necessary cookies: essential for our Website's operation, such as session cookies and shopping cart cookies.

• Functional cookies: used to remember your preferences and settings, such as language and location.

• Analytical cookies: used to collect information about your usage of our Website, such as pages visited, time spent, and clicks.

• Advertising cookies are used to provide targeted ads based on your interests and behavior.

You can control the use of cookies through your browser settings. However, disabling cookies may affect your ability to use certain website features.

THIRD-PARTY LINKS

Our Website may contain links to third-party websites or services that we do not own or control. We are not responsible for these websites or services' privacy practices or content. We recommend that you read their privacy policies before providing any personal information.

CHANGES TO THIS POLICY

We may update this Policy occasionally to reflect changes in our practices or legal requirements. Therefore, we encourage you to review this Policy periodically at our Website, www.purra.ch to stay informed about our privacy and cookies practices.

If you have any questions, comments, or requests regarding this Policy, please contact us at info@purra.ch.

TM Purra

Swiss International Trust

с/o Marcus Altenburg

Froschaugasse 5

8001 Zurich

Switzerland